|Back in the 80s I worked as an art director and print production manager for a software company. ~ I also did a bit of logo design.|
(It's sort of hilarious, actually, since most of what I draw usually looks like I used my feet while drunk - here's evidence - but I guess that's just another spin on "those who can't do." The term "paradesigner" (like paralegal and paramedic) got tossed around for a few years for someone who had a good eye but who wasn't a full-blown artist.)
Anyhow, key principle: "If it looks like crap in black and white, throwing color at it won't improve things." ~ Very important when designing printed materials that work in one color printing as well as 4, but it also reflects a larger truth: if the underlying structure of a piece - the sketch, the plot outline - isn't solid, piling on color and detail generally doesn't lift the piece above mediocrity.
I'm not sure if it's at all related, but personally I've always enjoyed seeing all the in-progress sketches for an artwork - sometimes even more than the completed piece.
And this photo is barely related to the topic but it's one of the better ones of our two:
This entry was originally posted at http://oftwominds.dreamwidth.org/86257.h